Discover College Covered

Discover has been a leading student loan provider for years. But recently, the changing economy has shifted how students receive aid. The Kettle team took a deep dive into usability testing, content and SEO audits, user feedback, and data-driven analysis to turn Discover's student loan sites into information hubs that help students and parents plan and pay for college.

I helped redesign their DCC website with always-on, SEO-friendly marketing copy that’s easy to understand, and partnered with UX designers to create a simplified and engaging experience for students and parents alike.