Nike Los Angeles x
Nike Well Collective
Nike Well Collective is a program that supports wellness journeys by promoting both movement and mindfulness. As part of a six-week campaign, Nike LA asked Kettle to highlight three wellness studios in under-resourced neighborhoods across LA that are reimagining what wellness looks like.
Our goal was to create engaging content that fueled excitement and brought awareness to opportunities within these wellness spaces — resulting in turning more locals into studio participants and increasing Nike membership.
Creative content that builds community
After identifying key stories to tell about each wellness studio, we knew the best way to promote this tour was through the lens of a local creator who could experience it all first hand and share that with Nike's audience. The outcome was a clear, action-oriented consumer journey – fueled by a strategy that combined online and offline efforts to bring people together in real life.
Amplifying inclusivity and driving participation
We led production for Nike’s social media franchise, Feel Good Guides, to highlight founder of Babes of Wellness, Kat Novoa. Our LA based creative team ensured the storytelling was true to Kat, highlighted her new Señora Babes program for women over 50, and reinforced Nike’s holistic and inclusive approach to wellness. Our efforts drove awareness to the studio, Nike membership sign ups, class participation, and engagement on their social channels.
Director: Anisha Sisodia
Story: Jovie Lopez
Producer: Mary Beth Mitesser
Design: Sami Wittmann
Nike Air Max Day
Campaign
Nike New York tapped Kettle to help strategically and creatively craft and roll out a 360 campaign to celebrate the 10th anniversary of Nike's Air Max Day country-wide with digital and in-store events.
ACD Design: Alyssa Buono
ACD Copy: Jovie Lopez
Copy: Jasmine Chan
Producer: Bryan Cohen